Today marks the 6 day countdown to one of the most watched sporting events in the United States, The Super Bowl. Whether or not your home team is in it, chances are you’ll be hosting or attending a “Bowl” Party.  True the pre-game show ads have great in past years, but there’s incentive to switch channels to Animal Planet on Discovery for Puppy Bowl IV.

Tune in Sunday, February 3, from 3-6 PM (ET/PT) to catch these little puppies play their hearts out on the highest rated cable show at that time slot on Super Bowl Sunday. Here’s more from Animal Planet on the big event:

“Before the big men in pads take the field for their gridiron battle, watch some players that are ready to rumble and ‘ruff’ their way to victory.  We’ve traded in linebackers for labradors and quarterbacks for corgis and we’re releasing the hounds for PUPPY BOWL IV.

From baby beagles to mini dachshunds to mixed breeds — viewers are in for a fantastic lineup that’s itching to play in a winning combination of tackles, puppy penalties and fido first downs. The renowned Harry Kalas, voice of NFL Films, returns to call the play-by-plays of this year’s game.

And this year, viewers are able to see all of the frolicking like never before. For the first time, PUPPY BOWL IV will be broadcast in high-definition, capturing all of the thrilling action of our cute and cuddly pups in stunning clarity.”

The best part about Puppy Bowl is the puppies are from shelters, and the show contains information on how viewers can adopt rescued puppies and help their local shelter.

Do you have a senior pup who’s lost his get up and go? Or maybe, years of playing catch and release has in fact caught up with your loved one? Now there’s a Chinese massage technique that can get your senior pet moving again.
Tui Na, pronounced “tway nah” is based on the principles of Chinese […]

Well, absolute luxury it is. Your pampered pet will love this stylish bed in the shape of the world’s most coveted blue box.
Plush Sniffany & Co. Pet Bed featuring:
- Removable, machine-washable cover in luxurious plush with convenient zipper closure
- Ultra-plump poly-fill interior cushion for ultimate comfort
- Classic square shape with blue box + white bow […]

After combing the vast sea of electronic companies at this year’s Consumer Electronic Show (CES) in lovely Las Vegas, I thought I had seen everything. Hitachi, Panasonic, Samsung, Sony, Intel and Microsoft were strutting their 2008 stuff with big booths and gi-normous budgets.
However there was one product that the “big dog” electronic firms had not yet […]

Ever notice your pets eating grass? Jane and Matthew from The Hitchin’ Spot help explain the phenomenon. Their super formula, Dog-Wa, makes big strides to keep our pets as healthy as possible.
“We researched the leading scientific literature on the subject of dog nutrition, including the National Research Council’s recently published “Nutrient Requirements of Dogs and Cats,” […]

Dogs and cats everywhere jump for joy as Progressive introduces Pet Injury Coverage, included at no extra charge for customers with Collision coverage.
If you’re like most of us, nothing gets your tail wagging faster than hitting the open road with your “master” at the wheel and you in the passenger seat, the windows rolled down, […]

Just last night I caught an episode of High Net Worth on CNBC. A segment on Pampered Pets was coming up next, I had to watch. When I think of pampered pets, my mind immediately pulls up $850 Swarovski crystal encrusted canine perfumes & luxury trumble beds.  We have recently covered pampered pets enjoying the resort life and the nightlife […]